UAA Hosts Young Silverback Feedback Webinar to Empower Emerging Creatives
The Uganda Advertising Association (UAA) hosted the Young Silverback Competition Feedback Webinar, bringing together participants, judges, and industry professionals for a reflective and insightful session aimed at nurturing the next generation of creative talent.
The future of marketing accountability in Uganda
The Uganda Advertising Association (UAA), in partnership with ReelAnalytics, hosted a members-only presentation of a landmark industry report examining the state of campaign measurement, budgeting, and reporting practices in Uganda’s marketing ecosystem.
The Kanvas Lounge – Topic: Creating an award winning brief and strategy
On Thursday, 27th November at 6:00 PM EAT, the Uganda Advertising Association concluded the 2025 Silverback Awards season with an inspiring edition of The Kanvas Lounge, bringing together two of the industry’s most influential voices for a deep dive into what it truly takes to create award-winning work.
Silverback Awards 2024 Virtual Launch
The Uganda Advertisers Association (UAA), in partnership with Loeries and the Uganda Marketers Society (UMS) is proud to announce the return of the highly anticipated Silverback Awards. This prestigious event, now an integral part of the media and advertising calendar, is set to recognize and celebrate the exceptional achievements of brands and creatives in the media and advertising industry.
Data Driven Advertising: Turning insights into impactful campaigns
In today’s digital age, data-driven advertising has emerged as a game-changer, transforming how businesses reach and engage their audiences. By leveraging data analytics, advertisers can gain deep insights into consumer behavior, preferences, and trends, enabling them to craft highly targeted and effective campaigns. Here’s how data-driven advertising turns insights into impactful campaigns.