On Thursday, 27th November at 6:00 PM EAT, the Uganda Advertising Association concluded the 2025 Silverback Awards season with an inspiring edition of The Kanvas Lounge, bringing together two of the industry’s most influential voices for a deep dive into what it truly takes to create award-winning work.

A Masterclass in Strategy, Creativity & Craft

This edition featured:

Colin Asiimwe- Head of Marketing, MultiChoice Uganda
Marketer of the Year 2025

Colin unpacked the power of data in shaping culture-shifting campaigns. He demonstrated how meaningful insights can drive storytelling, build audience advocacy, and foster stronger agency–client collaboration. His perspective highlighted the importance of discipline, curiosity, and strategic clarity when crafting briefs that inspire great creative output.

Anshuman Bhattacharya- Creative Director, Havas Middle East
Lead Judge, Silverback Awards 2025

Joining from Dubai, Anshuman brought a global lens to the conversation. He broke down the anatomy of a winning submission—from the strength of the idea, to the craft behind execution, to the clarity of the case being presented. His guidance offered a rare inside look at how judges evaluate work and what differentiates good from exceptional.

Key Takeaways From the Session

• Great briefs begin with truth: grounded insights drive powerful creative ideas.
• Strategy must inspire creativity: the best strategies open doors, not limit them.
• Execution is everything: a strong idea must be paired with meticulous craft.
• Tell the full story: judges respond to clarity, context, and proof of impact.
• Client–agency relationships matter: trust and collaboration produce outstanding work.
• Global standards are achievable: East Africa’s creative output can compete on any stage with the right rigor and storytelling.

Why This Session Mattered

The Kanvas Lounge continues to be a platform for equipping Uganda’s creative community with practical skills, mentorship, and world-class insights. As the Silverback ecosystem grows, conversations like this reinforce our commitment to raising the bar, nurturing industry talent, and strengthening our creative identity.

Watch the webinar recording for details;