The Uganda Advertising Association (UAA) hosted the Young Silverback Competition Feedback Webinar, bringing together participants, judges, and industry professionals for a reflective and insightful session aimed at nurturing the next generation of creative talent.
Held as part of the broader Silverback Awards experience, the webinar provided a valuable platform for Young Silverback competitors to gain direct feedback from the judges and industry experts who evaluated their work.
Learning Beyond the Competition
The Young Silverback Competition, which culminated in the announcement of winners at the Silverback Awards Gala Dinner, is designed to challenge and showcase emerging creatives across Uganda’s advertising and communications industry.
The feedback session extended this experience by offering participants a deeper understanding of:
- What stood out in winning entries
- Common gaps in concept development and execution
- The importance of clarity, strategy, and originality
- How to align creative ideas with client briefs and objectives
Insights from Industry Experts
The session featured a panel of respected industry professionals including Peter Kazibwe (MAAD McCann Uganda), Adonia Waibale (fireworks Advertising), Annette Sebba (Lecturer/Art Director), and Patience Okubal (Business Development Executive), with moderation by Petra Amito (Brainchild Burson).
Through candid discussions and practical examples, the speakers shared their perspectives on what defines strong creative work, emphasizing the importance of insight-driven ideas, storytelling and execution excellence.
Building a Culture of Continuous Improvement
A key takeaway from the webinar was the importance of continuous learning and iteration. Participants were encouraged to view feedback as a critical tool for growth and to consistently refine their creative thinking, presentation skills, and strategic approach.
The session also reinforced the value of industry platforms like the Silverback Awards in shaping talent, fostering competition, and raising the standards of creativity within Uganda’s advertising ecosystem.
UAA’s Commitment to Talent Development
The Young Silverback Feedback Webinar reflects UAA’s ongoing commitment to capacity building and mentorship within the industry. By creating opportunities for learning, engagement, and professional development, UAA continues to support emerging creatives in building impactful and competitive careers.
