Kampala, Uganda — 28 August 2026

The Uganda Advertising Association (UAA) brought the advertising and communications industry together for another memorable edition of AdNite, creating an evening where industry conversations, networking and entertainment came together in one relaxed setting.

Held at Central Perk, Old Kira Road, the second season of AdNite gave professionals from across the communications ecosystem an opportunity to step away from the boardroom, connect beyond their usual workspaces and engage in meaningful conversations while enjoying an evening of fun.

More Than Just a Night Out

Designed as an informal industry engagement platform, AdNite continues to create space for advertising, marketing, media, PR, digital and creative professionals to connect, share ideas and build relationships.

The evening featured a mix of industry remarks, presentations, case study conversations, games and entertainment, ensuring there was something for everyone.

The programme also provided an opportunity for UAA to engage members on upcoming industry initiatives, including the Silverback Awards 2026, while highlighting opportunities for agencies and professionals to participate in the Association’s programmes.

Ideas, Insights and Industry Conversations

One of the highlights of the evening was a presentation from Burst, followed by case study pitches that encouraged participants to look beyond the usual advertising conversations and engage with practical ideas and experiences from within the industry.

The format reinforced one of AdNite’s key objectives: creating a space where professionals can exchange knowledge in an environment that is less formal, more open and more collaborative.

And Then… We Had Some Fun!

Of course, AdNite wouldn’t be AdNite without the fun.

As the evening progressed, the atmosphere shifted from industry conversations to games, laughter, music and plenty of memorable moments. Colleagues who spend their days working on campaigns, deadlines and client briefs got the chance to simply relax and enjoy each other’s company.

The result was an evening filled with good energy, new connections and the kind of moments that remind us that behind every agency, brand and campaign are people who make the industry what it is.

Building a Stronger Creative Community

AdNite is part of UAA’s broader commitment to creating platforms that strengthen engagement within Uganda’s advertising and communications industry.

By bringing professionals together outside the traditional conference and boardroom environment, the initiative encourages collaboration, networking and a stronger sense of community across the industry.

As UAA continues to build towards an exciting Silverback Awards 2026, AdNite provides an important space to keep the industry connected, engaged and inspired.

Until the Next One…

If you were at AdNite, you know the vibes.

If you weren’t, the recap video might give you a glimpse — but you really had to be there. 😎

AdNite is more than an event. It’s where the industry comes together.