Sidney is a Country Manager, The Partnership Uganda & Rwanda, (Africa’s leading consumer influence specialists) is a dynamic marketing and communications agency in Africa and India, powered by Publicis Groupe.

Sidney is a passionate Ad-Man & Marketer by profession. He is a creative, digital native and techie with +17 years of demonstrated experience in integrated marketing communications and leadership, to deliver business growth and, building strong and loved brands through innovative strategies.

Prior joining The Partnership, Sidney worked with dfcu Bank as a Marketing Manager Retail, Ag.Head of Marketing, and Brand & Advertising Manager. He has worked in Uganda, Kenya, Rwanda, Congo – Brazzaville and handled Pan-African clients and projects under WPP Scangroup (SCANAD, JWT & GreyEA), which has acquainted him with knowledge and skills to lead cross-functional teams across geographical locations and achieve outstanding outcomes aligned with business objectives.

He started his career at BrandVision DDB as a Business Development Executive and later into Account Management.

Sidney takes pride in quality and effective communication, and is driven by the desire to add value at all times as well as compel a positive change.