Peter is a seasoned creative leader and advertising professional with over 18 years of experience shaping brands, businesses, and culture across Uganda and the wider region. He currently serves as Creative Director at MAAD McCann, where he leads multidisciplinary teams in delivering impactful campaigns, business growth, and award-winning creative excellence.

Widely respected for combining creativity with strategic leadership, he has worked on leading brands including Coca-Cola, GOtv, Guinness, UNICEF, Uganda Baati, and Rwenzori Water among others. His work has consistently driven both commercial results and cultural relevance.

In April 2026, Peter was elected Chairperson of the Uganda Advertising Association during the Association’s Annual General Meeting (AGM), reflecting the confidence the industry has placed in his leadership. In this role, he is committed to strengthening industry standards, championing talent development, and driving collaboration across agencies, brands, and media partners.

His achievements include being named Creative Director of the Year at the Silverback Awards 2025, while leading MAAD McCann to Agency of the Year honors and a historic Grand Prix win. He has also served as Jury President for the Young Silverback Awards and as a juror at the LUUM Awards held in Switzerland.

Peter holds a Bachelor’s Degree in Communication & Advertising from Makerere University, one of Africa’s leading universities. He has further strengthened his expertise through professional certifications in Digital Marketing from Google Digital Garage, Strategic Marketing Communications from ISA Africa, and advanced training in Research, Insight Generation, Customer Experience, and Building Insights for Action through industry-led executive programs.

He is passionate about nurturing the next generation of talent, advancing innovation, and positioning Uganda’s advertising industry for greater regional and global recognition.